How to Find Your SEO Ranking: A Step-by-Step Guide to Tracking Performance

Analyze your results, identify areas for improvement, and adapt your strategy based on the latest trends and Bing ranking factors. Some of the SEO ranking factors may be more important to you than others, and knowing your business goals is the best way to determine what those factors should be for your website. They all contribute in some form or another towards helping improve a site’s SEO profile, so it is important to address as many of them as possible. From a business perspective, long-term success can be achieved by using a sustainable business strategy based on incorporating relevant quality factors to maintain strong search positions. This approach means a disregard of negative influence options and a clear focus on relevant content, at the same time combating spam and short-termism.

The Top 15 Most Important SEO Ranking Factors in 2025

Google loves fast websites since they reduce bounce rates, so they keep users on their sites. Slow websites will be ranked adversely since they tend to frustrate users. Besides publishing original content and getting backlinks, one of the most well-known ranking factors is the use of keywords on websites. As you’ll see, that’s usually a combination of great content (see the next tip) and off-page SEO signals like inbound links and social shares. And thanks to E-A-T, it can also include the authority of the content’s creator.

Number of Backlinks

• This category should reflect the main focus of your business, offering a quick, clear snapshot to both the search engine and potential customers.
• The search engine wants to match users with the most relevant, helpful, accurate, and high-quality content available.
• This is the rate in which people click on the link to your website compared to the number of people who had the chance to click on your result.
• Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.

If so, you’re going to find yourself with a massive rankings boost. But these links also help boost your site’s overall Domain Authority, which is your site’s authority as a whole. And if they can’t access certain parts of your page, that’s going to hurt your search engine visibility too. If search engines are blocked from accessing the page (for example, from Robots.txt), they won’t index the page at all.

To compile our list of the top SEO ranking factors, we looked at a variety of sources–-including our own in-house experts and other popular lists. By optimizing content, fixing technical issues, and creating a better user experience, you can not only rank higher in search results but can also help you to maximize SEO ROI. Some of the most important ones are content quality, backlinks, page experience, and mobile-friendliness. The higher a page ranks, the more visibility and traffic it can attract, making SEO an important part of the strategy for digital marketing and for the growth of your business.

To assign keywords to URLs, think about which services they map to. If there are no map pack and local “blue link” results, it doesn’t have local intent. SEO Anomaly If there’s a map pack and/or some local “blue link” results, it has local intent. If you want search volumes for your state, city, or town, you’ll have to use Google Keyword Planner. If you offer those services, you may also want to consider targeting these keywords. For that reason, you should begin by brainstorming and listing the services you offer.