Introducing MEGA: The all-encompassing gamification solution

While gamification remains a popular igaming engagement and retention device, the market is constantly looking for brand-new means of taking it to the next level. Martin Collins, Soft2Bet’s primary service advancement officer, believes content-led gamification remedy MEGA goes one step further than various other similar services currently available, aiding drivers to boost retention in both fully grown and emerging markets.

Soft2Bet s B2C experience is one of its identifying features. Having begun as a customer igaming company, we are totally familiar with the problems drivers encounter as part of their day-to-day operations and use this experience to enable our companions to provide their customers with products that are relevant to their rate of interests and activities

read about it Soft2bet from Our Articles

With personalisation and gamification at the center of drivers’ methods to keep players, understanding that a one-size-fits all method may not function as effectively as a tailor-maked solution. The definite obstacle for drivers depends on recognizing special choices and ultimately routing the very best web content per gamer to provide specifically what they desire, when they want it.

Sector leaders, Soft2Bet, identified this obstacle early, recognizing specifically what operators were missing from their retention approach. Dealing with its advanced gamification remedy, MEGA, Collins believes that this is a market game-changer that will take the pressure off of high-budget player procurement techniques and instead help operators to focus on keeping the gamer base they already have.

We have constructed a product based upon need and need. MEGA means Motivational Engineering Gaming Application and it has had a very solid effect on our companions. It’s a content-led gamification option that makes it possible for drivers to differentiate their offerings and draw in gamers thanks to its special engagement functions and differs anything on the market currently

Unlike other providers, Soft2Bet doesn’t believe that operators are straight contending against each other. Instead, it thinks they are completing against the social media leaders that take up a lot of prospective player’s time. Engaging and amusing content that TikTok and Instagram deliver is what operators must be focusing on supplying in the igaming space and with MEGA, they can do just that.

Collins explains, As an example, TikTok users spend around 28 mins everyday on the system and MEGA is a device that our operators can utilize to drive engagement levels amongst their gamers thanks to high quality gamified content that is enjoyable and engaging

Customised vs off-the-shelf gamification

For Collins, the secret to success lies in creating unique gamification experiences that work for each player. This can be attained by targeting choices and structure on a personal communication in between operator and player, enabling Soft2bet brand names to stand apart in this highly affordable industry.

With lots of gamification options operating in common format, it may prove challenging to evaluate success or gauge where impact is favorably felt across a customer base. While bespoke gamification offerings are normally a more personalised option to off-the-shelf services, Collins thinks both have their location in the market.

We have located that a combination of off-the-shelf and bespoke choices allows for the appropriate level of customisation and flexibility for our partners. Off-the-shelf services commonly obtain criticised, but they can be very valuable for smaller sized drivers that are beginning and aiming to establish themselves. MEGA is a standalone item and consequently is extremely versatile and adaptable

Analysing information for adaptable gamification

The success of giving players a flexible gamification service can depend upon having access to exact data and efficient having fun pattern evaluation. For Soft2Bet, MEGA provides on exactly this, providing operators the opportunity to establish an unique, personalised gamer journey that keeps them engaged for longer.

Among the fantastic features of MEGA is that it generates substantial amounts of customer information that we have the ability to analyse and acquire strong insights from. They also enable us to develop highly personalised dashboards, customer experiences and gaming offerings that are highly relevant to our gamers.

Information analysis indicates we can develop customized incentives and commitment plans that respond in real time to players’ success according to the degree they go to. This is very important due to the fact that it brings about a solid connection where our drivers interact with their clients as they advance and the clients really feel valued